Guides for turning search into leads
Practical playbooks on SEO, AI search, local visibility and conversion for service businesses.
Local SEO
How to Get More Calls From Google Business Profile
Categories, services, the call button, reviews and the website handoff: what to fix so profile views turn into phone calls.
Read the guide Local SEOLocal SEO Audit Service: What Gets Checked and Why
The profile, citation, page and review checks a proper local audit covers, plus how to turn the findings into a fix list.
Read the guide Local SEOGoogle Maps Ranking Help for Service Businesses
How relevance, distance and prominence work in the map pack, and the specific profile and website changes that improve them.
Read the guide Local SEOService Area Business Local SEO: Profile, Pages and Proof
How mobile service businesses should set up their profile, service areas and city pages so buyers and Google know where they work.
Read the guide Local SEOLocal Landing Page Strategy for Small Businesses
Which local pages to build, what each one needs, and how to avoid copy-paste city pages that never rank or convert.
Read the guide Local SEOLocal Citation Cleanup Service: Fixing NAP and Duplicates
How to find wrong, old and duplicate business listings, which ones to fix first, and how to keep them consistent afterwards.
Read the guide Local SEOReview Generation Strategy for Local SEO
When to ask, what to say and how to reply, so happy customers turn into steady reviews without breaking Google's rules.
Read the guideAEO
AI Overview Optimization Service for Business Websites
What AI Overview optimization actually involves for a service business, what Google says about it, and what to fix first.
Read the guide AEOLLM Visibility for Local Businesses
How AI assistants form a picture of a local business, and the entity, page and proof fixes that make that picture accurate.
Read the guide AEOSchema Markup for Local Businesses
Which schema types a service business needs, which fields matter, and the audit steps that keep markup accurate and valid.
Read the guideSEO audit
SEO Audit Service: What to Fix Before Ranking Work
How to find the technical, content and conversion issues that keep search traffic from turning into qualified leads.
Read the guide SEO auditSEO Tools for Small Business: What I Use and What It Costs
The SEO and AEO tools I use for service business websites, what each one is for, the free options, and verified 2026 prices.
Read the guideContent
FAQ Content Strategy for AI Answers
Turn the questions your staff answer on the phone every day into FAQ sections that help buyers, search engines and AI tools.
Read the guide ContentContent Strategy for Lead Generation
Plan service pages, guides, FAQs and internal links around what buyers need before they call, and build topical depth that supports them.
Read the guide ContentService Page SEO Copywriting
How to write service pages that match search intent, answer objections, show real proof and make calling the obvious next step.
Read the guideConversion
Website Conversion Audit Service
What a conversion audit should check, the checklist I use, landing page fixes and how to measure whether the changes worked.
Read the guide ConversionWhy Website Traffic Is Not Converting Into Leads
Six reasons visitors leave without calling, how to check each one in your own data, and the order to fix them in.
Read the guideInteractive Tools
Calculator for Service Business Website Leads
Which inputs a cost calculator should ask, how to show a range instead of a quote, and when an estimate form works better.
Read the guide Interactive ToolsLead Qualification Form for Small Business
The five to seven fields worth asking, booking form friction fixes, routing, confirmation copy and how to measure lead quality.
Read the guideTell me what you want your website to generate.
Share the business, the site and the goal. I'll review the fit and reply with the most practical next step.